With 3 partners, Redfoot are an unashamedly small agency by modern standards.
Why does size matter.
Small means we can react quickly to your requirements.
It also means we take your work very seriously, and that we are all aware of virtually every job being processed through the studio. Small means you don't have an endless round of speaking to receptionists, P.A's and answerphones if you are trying to track job progress. Small means a specialist is doing your work. Not some studio junior because he had nothing else to do that day. And small means smaller bills for you. We don't have lavish high street premises and a neon reception with an original Rothko and £20k sofas.
Nor do we have loads of patronising, Blackberry-toting,
Armani suited bag carriers trotting out fancy words like 'synergy', 'longevity', 'zeitgeist' and 'genre' while privately worried that a less than 3 litre Mercedes won't be taken seriously by their peers.
What we do have is tons of common sense and we feel that ultimately, common sense (plus a wee bit of talent) is what good design is all about. |